STOCK PHOTOGRAPHY LICENCING

Royalty Free I Rights Managed

Stock photography is the supply of photographs licensed for specific uses. It is used to fulfill the needs of creative assignments instead of hiring a photographer and using our photography services. To buy stock images feel free to browse our waste archive in the GALLERY section and CONTACT us once you have chosen the right images for your needs.

 

Pricing is determined by size of audience or readership, how long the image is to be used, country or region where the images will be used and whether royalties are due to the image creator or other third person.

 

With Rights Managed stock photography an individual licensing agreement is negotiated for each use. Royalty-free stock photography offers a photo buyer the ability to use an image in an unlimited number of ways for a single license fee. The client may, however, request “exclusive” rights, preventing other customers from using the same image for a specified length of time or in the same industry.

 

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ROYALTY FREE

“Free” in this context means “free of royalties (paying each time you use an image)”. It does not mean the image is free to use without purchasing a license or that the image is in the public domain.

 

  • Pay a one-time fee to use the image multiple times for multiple purposes (with limits).
  • No time limit on when the buyer can use an image.
  • No one can have exclusive rights of a Royalty-free image (we can sell the image as many times as we want).
  • A Royalty-free image usually has a limit to how many times the buyer can reproduce it. For example, a license might allow the buyer to print 500,000 brochures with the purchased image.

RIGHTS MANAGED

The value of a license is determined by the use of the image, which is generally broken down along these lines:

 

  • Usage: (e.g. Advertising – “Above the Line”, Corporate – “Below the Line” or Editorial – “News Media”)
  • Specific Use: (e.g. Billboard, Annual Report, Newspaper article)
  • Duration: (e.g. 1 month, 2 months, 1 Year, 2 Years etc.)
  • Print Run: (e.g. up to 10,000, up to 1m)
  • Territory: (e.g.; USA, Europe, UK, Germany, or whatever combination of territories are required)
  • Size: (how big is the image to be used – 1/4 page, 1/2 page, full page, or double page spread)
  • Industry: (Industry type – e.g. Consumer Electronics, Marine Engineering, Financial Services etc.)
  • Exclusivity: (Exclusive, or Non Exclusive)

 

The terms of the license are clearly defined and negotiated so that the purchaser receives maximum value, and is protected in their purchase by a certain level of exclusivity.

 

Rights-managed licenses provide assurance that an image will not be used by someone else in a conflicting manner. The agreement can include exclusivity, and usually recognizes that this represents added value. Not all Rights-managed licenses are exclusive, that must be stipulated in the agreement.

 

A Rights-managed image usually allows a much larger print run per image than a Royalty-free license.

 

Editorial is a form of rights-managed license when there are no releases for the subjects. Since there are no releases the images cannot be used for advertising or to depict controversial subjects, only for news or educational purposes.